Behavioral Pricing: A consumer’s worst nightmare, a merchant’s dream

[Pete]

If you are unconcerned about protecting your privacy on the web, you might want to read this and think again...

"What if when you bought a new Macbook, the price was higher because your tweets constantly referenced your love and devotion for Apple? What if Orbitz used the fact that your Facebook Likes include “Party Rocking in Miami” to charge you more for a flight to Miami?

This is called online behavioral pricing. It’s a consumer’s worst nightmare as it uses the traces of your online identity to maximize prices on the products and services you want most. It’s also an ecommerce merchant’s dream."

http://thenextweb.com/insider/2012/01/21/behavioral-pricing-a-consumer%E2%80%99s-worst-nightmare-a-merchant%E2%80%99s-dream/

[simondjuk]

but what if you bought from a shop?

[k4blades]

Yep, thats why I'm struggling to get too ecited about the issue in America with their privacy laws. Yes, I'm all for free speech, but the big computer players, (google, apple, microsoft), don't always have our best interests at heart, just like any other business, they will do whatever they can to expand.

[Kent]

Given the intrusions into our Privacy including our Web Habits, Could I assume
that these people are collecting Data about individuals,without permission from the said
peoples,. and using this Data to make money.
Surely ALL these people  collecting this data owe Us A Lot Of MONEY..?!

Come On Pete, How do we Get Our Money.?

[Pete]

>> Come On Pete, How do we Get Our Money.?

I suggest we go round to theirs one night next week armed with baseball bats...

[therealjr]

I suspect that when we all tick the 'yes I agree to the terms and conditions of this site' (you know, the one you tick but don't actually read) we give them permission to do the above. Yes they will dress it up as 'carefully chosed items you may be interested in, but it amounts to the same thing

[Slacker]

Does ANYBODY read t & c, some go on for about 100 pages?

[Pete]

>> Does anyone read terms and conditions?

Yes - their lawyers