At one time Chesterfield used to be involved a significant amount of this country's lamp manufacturing.
(They are called Lamps, by the way, not bulbs.)
We had our own standard bayonet fitting, called B22. Everyone used it, and British factories produced all that we needed. We didn't really know, or care, what the rest of the world did.
But things changed, like they do, and suddenly we were a small part of a global market, dominated by Far Eastern manufacturers.
They don't care how confused you are, they just want to give diverse markets the choice.
And then, of course, the EU banned "normal" incandescent bulbs lamps.
So the CFL and LED makers ramped up to meet the sudden increase in demand. Of course the old wattage ratings don't apply to new technology. They were based on how much current the lamp draws from your house supply (how fast they make your meter spin).
LED lamps produce a ridiculous amount of light for very few watts, so the makers wanted to let you know this. The Lumens rating is supposed to be a standard measure of how much light a lamp produces, regardless of how much power it uses to do it.
It's not, of course, it's a con. There are so many ways of measuring Lumens that it makes the whole thing a farce. The good makers stick to the NPL certified standards, everyone else just makes the numbers up as they wish.
If you want advice, then buy the most expensive lamps in the shop, or at least one from a well known name. I know this goes dead against what most people in this country do, but seriously there is a big difference between quality manufacture and cheap Chinese-made supermarket own brand.
Don't know what kind of range Wilco's stock, but if it was my money I was spending, I'd be looking for something a bit better than their stuff.